The best thing about Aabha is, when she faces a challenge, she doesn't back down — she dives in, which makes her one of the most reliable teammates you will have. She is meticulous in her ability to organize workspaces, exhaustive in her research and precise in her skill when communicating through content.

Sai AllenaTeammate, Rotman Design Challenge

Aabha's approach to design springs from her personal thirst for learning, which manifests itself into effective visual communication. Her research work for projects has always been above par. Her commitment to quality and perfection has been the cornerstone to her success.

Ambika JohriManager, Design Leader

It is one thing to be able to dive deep into design strategy and another to be able to explain it cross-functionally. Aabha can do both. She also showcased in-depth knowledge about business strategy that was imperative to the team's progress.

Grace Parks HallColleague, Service Designer

I was very impressed with her ability to think deeply about the user experience and how customers interact with the interface. She was then able to translate that research into great designs and iterate on those based on feedback from the team and real customers.

Rehman MeraliStakeholder, Chief Technology Officer

Aabha played a big role in synthesizing research into clear, actionable insights that became guiding principles for how we designed the system. She was always intentional about tying design decisions back to what we heard directly from users.

Rajasi GeraCo-Designer, Product Designer

I have seen her consistently bridge the gap between complex engineering requirements and intuitive user experiences. As a UX Engineer, Aabha brings a rare combination of deep-dive research and rapid execution. Her detailed user journeys and market analysis have significantly improved our product-market fit...By embedding herself in the customer's environment, she was able to identify pain points that others missed.

Jerry ReghunadhManager, Senior Director of Engineering